The M&Ms Store in the Age of Minions

Infinitely Full Of Hope

minion crucified

I visited M&Ms World in Leicester Square this Tuesday, for the first time in rather a long time, but to be honest with you I’m not sure why they bother calling it M&Ms World at all anymore. The whole thing is just Minions.

As many of you will know, I’ve thought and written quite extensively about the M&Ms store in the past. From the moment I first saw the M&Ms store, in October 2011, I was completely fascinated with it. Posing as an amusingly left-field attempt to market a hard-shelled chocolate candy, the M&Ms store in fact represented the attempt to replicate the entire world, in M&Ms form. Aside from the sweet itself, you could buy anything at all in the M&Ms store, filtered and distorted through the prism of the five M&Ms character-candies: not just food but clothing; domestic appliances; farming equipment; all of the most terrible engines…

View original post 2,105 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s